Dropbox’s Design Disaster

Stefanie Osmond, October 13th, 2017

Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).

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Trends in Web Design: Gradients

Stefanie Osmond, September 1st, 2017

Like trends in fashion, music, and other creative fields, trends in design are known to go in and out of style and can never be expected to stick around for too long.

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Dos and Don’ts of Logo Design

Stefanie Osmond, July 7th, 2017

Designing a logo that clearly represents your brand is no small task. In fact, the logo design process is very detailed and every aspect should be carefully considered. 

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4 Things My Mother Taught Me About Branding

Stefanie Osmond, May 12th, 2017

Keep these four tips in mind before taking the leap into branding your own business.

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Improve Your Message with Typography

Stefanie Osmond, March 17th, 2017

Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.

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Taco Bell Logo Ditches Personality for Simplicity

Stefanie Osmond, November 18th, 2016

For the first time in over 20 years, Taco Bell revealed a new look for its iconic logo with the opening of its flagship restaurant on the Las Vegas strip.

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Why the Design Process Starts with Paper and Pencil

Stefanie Osmond, October 7th, 2016

In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs.

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3 Tips for Designing a Better Presentation

Stefanie Osmond, September 2nd, 2016

When presenting ideas to others—whether it is your coworker, a future client, or even a friend– it is important to make sure that your ideas are clearly understood and leave a lasting impression on the audience.

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Branding Your Business With a Style Guide

Stefanie Osmond, August 15th, 2016

While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.

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8 Design Terms You’re Probably Using Wrong

Stefanie Osmond, June 24th, 2016

A guide to better communication with designers.

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