Springboard Minute (video): Beyond the Press Release

March 18th, 2010

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events. And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

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