What’s Your Mini Strategy?

August 11th, 2011

Watching television last night there were two commercials that promoted mini versions of products. Reese’s Minis by Hershey’s offer new, bite-sized and unwrapped peanut butter cups while Burger King’s BK Minis are miniature burgers and chicken sandwiches.

Minis are a great way to extend an existing product line, inject excitement into an established brand, and even expand into new markets.  Offering a mini version of your product or service can influence existing customers to purchase more.   They can also cultivate new areas of growth.

How can a mini strategy benefit your business?

Editor’s Note: In the spirit of the topic, this post is intended to be bite-sized.

Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

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